Partners
MCG Board
Scale
Digitising a 100,000+ person plus stadium
Services
Connected Stadium Solution
Problem
The MCG have many sources of data reporting capability, but historically each has existed separately. Their digitisation journey is driven by a desire to connect data to present ONE overarching real-time picture, with aggregated data at heart.
Solution
A single source of truth. A digitised replica MCG stadium and the resulting smart asset for live insights on people, environments and spend information.
Outcomes
- A Digital Twin of the MCG
- Optimised utilisation of CCTV feeds to track crowd movement
- Ability to map EFTPOS spend data live across the stadium
- Live environmental monitoring via IoT sensors
Why
The MCG are working with asBuilt to take the power of IoT driven data insight spatial. This connected approach will enable the MCG to link IoT data sources that have historically been siloed, to ONE powerful ecosystem and a single source of three dimensional truth.
What
CONNECTED STADIUM = 3D SPATIAL INTELLIGENCE + LIVE INSIGHTS WITH IOT, ML AND AI
In a Connected Stadium solution such as the MCG are working towards, the physical infrastructure is captured digitally to deploy a digital twin (BIM). The resulting 3D spatial data model then becomes a platform for IoT connectivity.
The MCG combines intelligent Internet of Things (IoT) devices, Microsoft Azure cloud and Power BI technology, drone and 3D camera imaging and geolocation. The resulting digital twin is hosted in asBuilt’s Vault platform and is accessible to Facilities Management and all other stakeholder groups. Machine learning is used to count people and measure environmental parameters (light, sound, CO2, temperature, particles and more). Even EFTPOS spend can be mapped and reported in real-time within the spatial model for analysis during and post event.
Game-Changing Technology
asBuilt’s Connected Stadium solution enables stadium operators to create better fan experiences, optimise operations and monitor the stadium environment in real time. Live insights on patrons, economic information and environmental monitoring are available on the Vault.
FANS
- Spatially view gate movements, crowd density and velocity. Better understand patronage patterns. Optimise security and safety.
ECONOMIC
- See powerful visualisations of EFTPOS spending mapped geographically and in real-time
- Understand operational expenditure spatially for greater insights
- Connect all stakeholders to the ONE digital ecosystem for increased operational efficiencies over time.
ENVIRONMENT
- Manage assets and environments with live visibility
- Connect environmental monitoring technologies e.g. C02 sensors, humidity, electricity consumption, all to a spatial model.