Marketing Intern - Summer Internship

AUCKLAND

Marketing Intern

Established in 2012 and entrusted by major blue-chip brands globally, asBuilt are digital engineering experts and software developers. As one of the largest and most experienced, independent specialist Building Information Modelling (BIM) consultancies in Australasia -  we digitise construction sites, heritage sites, hospitals, stadiums, infrastructure and manufacturing plants. In this smart form, built assets come alive. Concrete and steel become clickable, analysable and can tell a story. This is the future of construction and asset facilities life-time management.

PURPOSE 

Summary of the role – overall role contribution to team, department and organisation. 

The asBuilt Marketing Intern role is responsible for assisting with all written output (social, digital, traditional) for the company; along with advertising and content scheduling, PR and promotional activities for the company. 

SPECIFIC DUTIES & RESPONSIBILITIES 

Key elements and required results of the role. 

  • Managing social media channels, in particular writing, creating and developing online content. 
  • Manage Google AdWords account. 
  • Understand analytics and provide business recommendations based on activities. 
  • Helping to develop, write and execute online advertising campaigns. 
  • Updating and maintaining the website, ensuring site is optimised for search engines. 
  • Assisting team members with day-to-day marketing and communications tasks and coordinating projects and activities as requested. 
  • Organising the production of branded items such as stationery and merchandise. 
  • Setting up tracking systems for marketing campaigns and online activities. 
  • Track competitor activity by keeping abreast of market changes and competitor marketing mix. 
  • Assisting with the production of artwork, sourcing images, print buying and checking copy. 
  • Understand where customer's at and what they experience when interacting with our software. 
  • To help facilitate communication within the organisation at internal meetings by bringing any customer feedback to the team. 
  • Maintain competitive knowledge to assist in the creation of marketing strategies. 
  • Attend industry meetings, seminars, trade shows and conferences as appropriate. 
  • Prepare monthly performance reports. 
  • Other activities as directed by the Team Lead. 

 

GENERAL DUTIES & RESPONSIBILITIES 

  • Be punctual and work the hours and times specified. 
  • Prioritise workload to ensure work of the greatest importance to the business is undertaken with urgency and to a high standard. 
  • Support and help develop a positive workplace culture. 
  • Demonstrate excellent interpersonal communication skills. 
  • Responsibly manage all business resources within accountability levels. 
  • Undertake all duties and responsibilities outlined in this job description and all other duties as required by the business. 
  • Comply with all employment obligations. 
  • Promptly undertake to complete all reasonable and lawful instructions and directions given. 
  • Serve the business in good faith, promoting and protecting the business's best interests. 
  • During work time, and such other times as may be reasonably required, dedicate all effort to the execution and fulfilment of the duties, responsibilities, obligations and instructions related to employment. 
  • Demonstrate through own actions a commitment to Health and Safety at work when undertaking work or observing others in the workplace. 

 

AREAS OF ACCOUNTABILITY 

Who is the individual accountable to, what are they accountable for and what if any budget responsibility do they have. 

  • Accountable to your team lead on a day-to-day basis. 
  • There is be no budget responsibility associated with this role.

 

 

EXPERIENCE & EDUCATION 

Number of years experience, Qualifications and People Management experience. 

  • At least 1-year of university level study or similar work experience, ideally in Computer Science, Engineering or related area. 
  • Ability to work independently and manage deliverables. 
  • A solid understanding of marketing and communication fundamentals. 
  • Experience and knowledge of HubSpot, SEO, SEM and marketing fundamentals. 
  • Ability to work and coordinate with key stakeholders. 
  • Experience in the construction industry would be an advantage. 
  • Ability to write and edit documentation, both internal and external. 
  • Knowledge of Workflow systems, SaaS, Cloud based software and their precepts useful. 
  • Knowledge of Github, Microsoft operating suite, MS Teams, Zeplin an advantage. 

 

SKILLS 

Highlighting the key technical, language and job related skills required. 

  • Ability to create and edit content for a range of communications channels. 
  • Knowledge of SEO, SEM, Google Analytics, Google AdWords, Facebook, LinkedIn and Twitter from a marketing perspective. 
  • Strong self-management and excellent communication skills, both written and oral, with natural ability to articulate marketing and communication propositions. 
  • Able to quickly grasp marketing strategies and understand required deliverables. 
  • Creative and innovative in developing solutions to marketing and communications issues. 
  • Able to multitask in a fast-paced team environment. 
  • Strong attention to detail, organizational skills and ability to assess data. 
  • Accuracy and grammar are essentials for credible written representation. You must perform these duties to a high-degree. Being fast, but accurate, ensures operational credibility. 
  • Business related computer skills including Microsoft Office Suite Word, Excel and PowerPoint. 
  • Have good design related computer skills - i.e. Final Cut Pro, Adobe CS5 Suite InDesign, Photoshop, and Illustrator. 

 

COMPETENCIES REQUIRED 

Highlighting the key competencies required for each role. 

Emotional Intelligence - Picks up on the need to change personal, interpersonal and managerial behaviours quickly; watches others for their reactions to his/her attempts to influence and perform and adjusts; seeks feedback; is sensitive to changing personal demands and requirements and changes accordingly. 
Informing - Provides the information people need to know to do their jobs and to feel good about being a member of the team, unit and/or the organisation; provides individuals information so that they can make accurate decisions; is timely with information. 
Integrity and Trust - Is widely trusted; is seen as a direct, truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn't misrepresent him/herself for personal gain. 
Listening - Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when he/she disagrees. 
Perseverance - Pursues everything with energy, drive and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks. 
Presentation Skills - Is effective in a variety of formal presentations settings; one-on-one, small and large groups with peers, direct reports and bosses; is effective both inside and outside the organisation on both cool data and hot controversial topics; commands attention and can manage group process during the presentation; can change tactic midstream when something isn't working. 
Self-Development - Is personally committed to and actively works to continuously improve him/herself; understands that different situations and levels may call for different skills and approaches; works to deploy strengths; works on compensating for weakness and limits. 
Written Communications - Is able to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.