Immersion Lab
Immerse yourself in a digital World
asBuilt’s Immersion Lab is a portable seven metre diameter, 360°circular studio theatre.
Immersion Lab projects a digital environment into the physical world to showcase assets virtually; allowing unique immersive group and stakeholder experiences.
Why Immersion Lab?
The Immersion Lab is the ideal space in which to explore infrastructure before it is built, launch a brand, a campaign or product with unforgettable WOW factor.
SIMULATIONS
Simulations can be more immersive, more versatile and more affordable.
You can put your team/clients into situations that are too difficult, too expensive or too hazardous to recreate in the real world.
STAKEHOLDER ENGAGEMENT
By bringing your engineering and design concepts to life, you can improve planning processes, reduce errors, strengthen teamwork and bring a whole new dimension to stakeholder engagement.
EXPERIENCES
By bringing your engineering and design concepts to life, you can improve planning processes, reduce errors, strengthen teamwork and bring a whole new dimension to stakeholder engagement.
A 360° Immersive Space
STRUCTURE
A seven metre diameter, 3m high, 7m diameter, portable cinema with fabric outer skin making up a seamless, 360-degree cinema screen.
PROJECTION & SOUND
Six high resolution UHD short throw projectors, project seamless imagery from floor to ceiling. Wrap around sound and vision is fully immersive. Projectors can be controlled individually or run in unison.
PORTABILITY
Immersion Lab can be freighted anywhere in New Zealand. Allow several days for freight and a full day for build up and pack down. North and South Island freight times and costs vary.
GROUP SIZES
18 people sitting down with 360° configuration. 35 people standing with 270° configuration i.e. front doors come off to open up the space for trade shows.
Content Flexibility
Existing 360°or VR content is likely already Lab-ready, and CGI, CAD and BIM content can easily be imported also. Because the Immersion Lab is a layer-based system, several different formats, from several different sources, can also be integrated easily and in real-time.
Content doesn’t have to be only 360°; with six projectors and a huge panoramic screen to play with, it is possible to stretch, stitch, re-size and integrate conventional content of any aspect ratio (16:9, 4:3).
Brandability
The full exterior of the Immersion Lab can be re designed to fit your companies brand guidelines or event theme. This can be done in house or we can provide the template above to your design team.
We will then send to our local printers who have experience in printing and installing the exterior skin.
